The business, its products
A natural obvious winner
A natural obvious winner
As a well run, profitable business, Ricardo Musica will deliver its five products (below) for a fraction of the conventional gross or net cost because:-
we will pre-sell wherever possible
we are frugal, grounded, aware, skeptical, pseudophobic and technologically current
we know where and how to get and sell content for the lowest possible net prices and cost
we have almost no conventional fixtures or fittings: no premises, no staff, no corporate jet, no stationery cupboard, no plant / machinery, no bought equipment, no net-negative C-pseuts.
Ricardo Musica is not a conventional media business.
The YouTube stats below confirm that audio Mozart, with and without video, has wide appeal. Ricardo Musica expects to exceed these figures:-
Dotan Negrin 'Piano Around The World': 36m+ views. This number probably reflects the video component and popular interest in his adventures. Ricardo Musica will have its own audio-visual adventures and should do better
'Classical piano music by Mozart': 32m+ views
'50 Classical Music Masterpieces': 28m+ views
'The Best of Mozart': 285m views (just audio….). Ricardo Musica's audio-visual compilations should do better
'Mozart — Classical Music for Brain Power': 45m views
'Wolfgang Amadeus Mozart: Clarinet Concerto in A major, K.622': 24m views (just one concerto…)
'Mozart - The Piano Sonata No 16 in C major': 17m views (just one sonata…)
'The Best Relaxing Classical Music Ever By Mozart': 15m views.
Professionally produced, monetised and promoted, Ricardo Musica's five unconventional, mould-breaking, personality-based, branded classical music and related products will attract (among others):-
TV stations are always looking for fresh engaging popular content. Music, culture and real people make a good entertainment combination. We're now looking for TV commissioning executives, TV agents, media producers etc. to make Ricardo Musica happen
sponsors and advertisers. We're now actively looking for sponsors and advertisers for the pilot stage: your product or service on our stuff
multi-generational paying consumers worldwide. Media products involving classical music are consumed by the tens or hundreds of millions of people: see the YouTube stats below
investors. Now, in the present pilot stage, is your chance to be in on the ground floor.
When past the pilot stage and fully operational, Ricardo Musica will offer these five professionally produced, intelligently monetised products:-
A series of around 25 TV reality show episodes, available on TV globally, featuring extracts of me playing all 27 Mozart piano concertos — one or two concertos per episode, a different concerto in a different unusual location around the world, with local musicians and lots of compelling side narratives, stories, culture and diversions. A typical proposed episode is described here
A 27-video collection, posted on our YouTube channel, concurrent with those TV episodes, of each complete performance as played in those locations. A typical video is described here.
Offering members discounts to Ricardo Musica retreats, the online store, and all other Ricardo Musica products that are not free; privileged back-stage entertainment; early notification of events; monthly e-newsletter; regular musical surprises.
High-end music+culture retreats in interesting locations. Lots of fun and involvement whatever your musical level. Bring your instrument(s).
Recordings, videos, calendars, RM-branded merchandise, interesting items found on our travels, etc.
Ricardo Musica is a natural winner of a global entertainment enterprise:-
demographics: folks worldwide love classical music in an unusual setting played by an eccentric performer in an eccentric narrative. It's multi-national, multi-generational, multi-cultural and multi-disciplinary
photogenic: an infinity of interesting locations, people, cultures, lifestyles, situations. No green screen, no AI, no script, no fakery. It's all real. Witty, moving, atmospheric
phonogenic: nothing industrial or artificial. Fumigated Mozart and other classics played freshly, my way. Irresistible music delivered differently. Mozart would approve
community: Ricardo Musica supporters will naturally follow the project, collect the 25 episodes, collect the 27 videos, read the subscriber newsletter, and become involved in the saga and its challenges. It's perfect for loyal membership.
quirky: everyone loves someone and something out of the ordinary. I'm the out-of-the-ordinary eccentric pianist guy. No-one else does what I do in the way I do it
interesting: to see, on each occasion and as a job lot, if it can be done and to observe how it is done in the face of numerous logistical, practical, musical, financial and other challenges
friendly: congenial, convivial, uncontroversial, wholesome. Ricardo Musica arrives, performs and leaves in peace
educational: music, culture, environment, business, travel, food, literature, art, science. We'll take in the whole scene in every location
commercial: properly done, Ricardo Musica will make a good business. Low production costs, prudent management, substantial markets. YouTube statistics suggest that Ricardo Musica audiences are likely to be in the tens of millions.